tiger woods and the publicity machine

Golfer Tiger Woods has gone into a publicity lock-down, declining to speak with law enforcement investigators about his early morning accident near his home.  This tight control over information, which celebrities grow accustomed to when managing their personal images, doesn’t work so well when scandal ensues and the power over the story shifts away from those involved (as sports columist George Vecsey argues)

This tactic works fine at golf tournaments and any time he has a product to push. He appears when he is good and ready, and is just blandly helpful enough to give a few snippets of quotes to the waiting world. He’s a green-jacketed master at it.

The satellite vans are already encamped near the Woods home, and in the absence of a story from the subject other stories will be promoted–decidedly not under the control of the subject.

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3 Responses to “tiger woods and the publicity machine”

  1. Sarah Says:

    This story fascinates me. Why would he jeopardize his reputation and not come forward? Unless it is a legitimately worse situation, like drinking and driving? I’m glad the media is pressuring him. Someone needs to hold celebrities accountable.

  2. James Says:

    I realize you’re posting this as an example of how the public responds to scandal, but I still feel compelled to say: who gives a sh*t?

    If he had backed out of his driveway over a child, an American flag, the president and a bald eagle, then the public could weigh in with some concern. But as it is, this is just another example of why a large chunk of news sucks.

  3. Daniel Says:

    I’m not the type to follow entertainment news but you have to keep in mind that if you work for a newspaper a lot of your community does give a hoot about celebrities.

    For the record though I do share your disappointment in Americans that so many care about celebrities enough to make it into the news. I always find it annoying when an article on a devastating tsunami is right under one about Britney Spears.

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