image control

In war and conflict, the military has control over a story in hot demand and can determine matters of access for the media.  Security concerns play a role of course in dictating who is provided what information, but often image sensitivity and putting a positive spin on operations take precedence. Hollywood works the same. 21angelina_600 Angelina Jolie and Brad Pitt have a story the public wants, and to the extent they control the access they, particularly Jolie, can dictate (with great strategic skill) the terms of coverage, with the goal of promoting their own causes and burnishing the celebrity image.


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